CH&B shall become a company that support everyone
to design a variety of lives to suit each.

First, CH&B shall focus on the creation and development of cosmetics, healthcare, quasi-drug, and beautycare, to contribute,
Second, CH&B shall investigate product quality, efficiency, and effectiveness strictly to provide the proven products that anyone can use,
Third, CH&B shall become a reliable business partner that enhances the customer satisfaction by meeting customers’ needs.